Two of Australia's leading wedding photographers, Dan O' Day (2016 Australian Wedding Photographer year/AIPP) and Kelly Tunney (2015 Australian Wedding Photographer year/AIPP) were industry competitors (let's call them, 'frenemies'). What began as sneering at one another across the room at industry events, over time and gin-fuelled conversations, turned into going into business together.
They paired up to form a super-collective of talented wedding photographers they believed in the work of, with the intention of nurturing their talents above and beyond the current industry standard.
More than just creating another wedding factory, it was about hand-selecting their team of creatives who were also excellent humans to be around, all with the idea of creating what was to become All Grown Up Weddings.
It's wedding photos and wedding photographers, but just that little bit more.